Place is more than a place. its value is not related to the physical space occupied but by all the opportunities and expectations. There is a place that matters, if not what the place means and implies.
The Place Branding, subjects about which it seems he began to talk about Simon Anholt (http://www.earthspeak.com/Journal% 20of% 20Management% 20Brand% 20Nation% 20Brands%) and Seppo Rainisto (http://lib. tkk.fi/Diss/2003/isbn9512266849/isbn9512266849.pdf) raises an integrative and holistic view of managing perceptions associated with spaces or environments that give name to fund human communities, because if it is true that the place branding may include a place, the truth is that the concepts of "country brandig" or "city" branding "is always a strong connection with human realities that determine the expectations and potential that space.
(fragment of a post from this blog published in 2008)
BrainVentures place branding
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