Emotalk: understand and use emotions in Communication
View more presentations from Antonio Monerris .
Tuesday, November 23, 2010
Whats A Good Name For A Clothes Shop
TV: Emotions and Reasons Why do you want? Revisiting the issue of rational and emotional brand
Monday, November 22, 2010
Solingen Cutlery Chest
BrainVenturesTV - Semantic branding: beyond the brand image must be managed
morning say that the web was formed not by tags that identify machines but do not understand, but by chains of meaning that you can make some sense and its meaning is literal sense is anticipated that the machine will know to think and not just process.
So what will be important not tags but the chains that form a meaning. If the machine is then able to talk to each other and make sense of the data and the features that define us will actually be able to somehow know and talk to us
is these realities or advances are staggering and we fear that we living a nightmare.
In this context, and as a mental stimulus, I wonder if there was a way of organizing defined semantic branding signs that become relevant as a combination of meanings that can make sense of the context. A branding on which he wrote long ago:
- we will become "Meaning Makers" who are heirs of the Mirror Makers that fascinated us one day ( http://www.amazon.com/Mirror-Makers-American-Advertising-Creators/dp/0252066596 )
- the web is a space in which they move, exchange and create meanings
- let Search be lucky to be smarter, more guided by the meaning of the signifier
- seek not words but meanings and give them even if they hide
- Brands are something always in the context of meanings that are relevant proposals, meanings that are worthwhile in order to be something fundamental in my life
important thing is the relationship and proximity to sources and spaces for dialogue around meanings that are relevant for the brand:
• The meanings of the constituent and night are critical to a brand of alcohol, so the meanings of the night have to be close to that mark and also why the brand has to be generating content that support, disseminate or link to those meanings that are critical for the brand.
For a consistent and lasting brand you need is to clear a mind map of meanings related to them, to provide or clarify.
It's time for meaning, because everything happens in context. In the live network marks an environment or means are the content they are related. And they will have affinity with those that we will be able to relate to meanings that are crucial or relevant to that brand. Until now the relationship is more by proximity or association that true identification, but when the network ceases to be a primary intelligence capable only of small intellectual operations and is also capable of giving classified based structure to meanings is not it will still that way think the brand that synthesizes and summarizes?
too complicated for no headache occurs 
morning say that the web was formed not by tags that identify machines but do not understand, but by chains of meaning that you can make some sense and its meaning is literal sense is anticipated that the machine will know to think and not just process.
So what will be important not tags but the chains that form a meaning. If the machine is then able to talk to each other and make sense of the data and the features that define us will actually be able to somehow know and talk to us
is these realities or advances are staggering and we fear that we living a nightmare.
In this context, and as a mental stimulus, I wonder if there was a way of organizing defined semantic branding signs that become relevant as a combination of meanings that can make sense of the context. A branding on which he wrote long ago:
- we will become "Meaning Makers" who are heirs of the Mirror Makers that fascinated us one day ( http://www.amazon.com/Mirror-Makers-American-Advertising-Creators/dp/0252066596 )
- the web is a space in which they move, exchange and create meanings
- let Search be lucky to be smarter, more guided by the meaning of the signifier
- seek not words but meanings and give them even if they hide
- Brands are something always in the context of meanings that are relevant proposals, meanings that are worthwhile in order to be something fundamental in my life
important thing is the relationship and proximity to sources and spaces for dialogue around meanings that are relevant for the brand:
• The meanings of the constituent and night are critical to a brand of alcohol, so the meanings of the night have to be close to that mark and also why the brand has to be generating content that support, disseminate or link to those meanings that are critical for the brand.
For a consistent and lasting brand you need is to clear a mind map of meanings related to them, to provide or clarify.
It's time for meaning, because everything happens in context. In the live network marks an environment or means are the content they are related. And they will have affinity with those that we will be able to relate to meanings that are crucial or relevant to that brand. Until now the relationship is more by proximity or association that true identification, but when the network ceases to be a primary intelligence capable only of small intellectual operations and is also capable of giving classified based structure to meanings is not it will still that way think the brand that synthesizes and summarizes?
too complicated for no headache occurs
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