Multidimensional Superiority Strategies / Competitive Compass ™
No more.
already are neither the highest nor the smartest. No use to arrive early and take some time advantage.
have given to your advantage. The one that comes from being a closed concept itself.
Now your advantage will not be recruits to recruit worshipers as servants (consumers who know that they impose a closed and exclusive).
can compare.
no longer enough to play with all the bases.
Having your own platform of use or consumption. your own channel. Your products in a unique format and not compatible.
is true. You did a great job.
may not be fair.
But it's going to happen.
What to do?
first thing that comes to mind is that if your supremacy was a system in which multiple pieces fit, also the answer to these questions will have to collect various factors.
I mean if your success is not based on a single idea or advantage (unless it be the "exclusive" that was just) then why go for a single reason? Nor
your customers are unique and are not unique and homogeneous moments of the brand everywhere and for all.
What if the superiority is not unique but were multidimensional?
Then I could organize a compass that directs and "maps" of these dimensions. exposed and I can think and see better.
is a sort of scorecard.
You will probably have to give much prominence to certain factors, possibly a "compass" is a representation in two dimensions (typical of a map) which provides neither him when, and with that intensity.
But after all respond to common sense: when everything is changing or will change what is important is knowing who you are, how and where you can be accountable.
Superiority Compass (organize a multidimensional approach superiority)
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