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Bolivarian militia armed with newspaper

What follows is an outline of a typical day concentration of the Bolivarian Militia in Caracas, where was the implementation of the Basic Workshop Popular Correspondents in order to establish a body in this informative military.

militia activity for the day was divided into two types: one dedicated to outreach work in the parish area of \u200b\u200beach battalion and the other at a workshop held at the Military History Museum, on 23 January ( Popular Correspondents Basic Workshop), with assistance from militants previously selected ..

second activity is summarized, of significant importance because (to be translated and promoted) aims to provide the Bolivarian militia such an important tool to disseminate their performance, such as a print medium, regular frequency.

A tentative title would be (as seems logical) The Minuteman , submission to the next issue of consensus.

course, according to the political context we live in, this important step is inserted into the discussion on the mass media has been unleashed in the country, their role, management of information, news, timely and truthful.

and the Venezuelans know enough about the subject from the same time, as political actors, acted biased in carrying out the coup of April 2002, caught red-handed when he imposed on Venezuela for its famous "silent news" transmitting "cartoons" instead of news, while hatched killing or forced exile of President Hugo Chávez.

Later, as we have continued on the same wavelength disinformation, making a mockery of constituted power and mocking the right of the Venezuelan to be properly informed. The problem ─ and ethical dimension in the professional and business of the media ─ has recently started scratching at a stop unbearable aggression (no better word) that forced the Venezuelan State to form what became known as "guerrilla media", ie the preparation of ordinary citizens to rise up against businessmen handlers communication and news, to deny, to combat the bias communication and farce with simple weapons of truth, who takes it in the same place and time of events. "[...]

caught red-handed when he imposed on Venezuela for its famous "silent news" transmitting "cartoons" instead of news, while hatched killing or forced exile of President Hugo Chávez. "

is therefore to provide the masses with the basic tools of ethical and technical information transmission, decanting the truth as possible, ensuring the objectivity, fighting mainly the rule of disinformation that grips Venezuela. We know that the media insist on ignoring the government of President Hugo Chávez, generated most of the time distortions and trends that echo on the outside, where the right clique of international politics makes playing relay them to the global spectrum.

Finally, to cover and these introductory words, it is transforming the paradigm of communication profile in the country, reporters in the country, media in the country, as it corresponds to a revolution that transforms and humanizes man it's about overcoming the old system that puts paid to sell a journalist ethics, professional integrity and personal to the owner of a means, to combat Don Capital a bad day decides to use a social and universal ( information) for use in its own interest beyond what is moral, to turn the page with readers and corporate liabilities, dull and consistent with the versions of reality from a newspaper that they can shoot.

We have seen how these factors have made the sector contranacionales military favorite target of their attacks. About the pictures, not elaborating. Do not say now the Bolivarian Militias, to those who have already begun to slander since its formation, lying to each tract on their status, training, functions and purposes! To those who have already begun to bury the misinformation, so that the Venezuelan people not come to learn that its armed forces have strengthened ties with the civilian component is the people, amid a context of cooperation and territorial coadyuvancia, making people (in the best sense of the word revolutionary.)

Efforts to provide the bodies Militia written disclosure form, first and generally in the sense that, a blow to the rightwing media that seeks to silence Venezuela, and second, a prerequisite for growth and arrest in the soul of the Venezuelan people, we know much better as the armed component made of the same civil status, for the people and the people.

See complete information at: Militia Battalion "The Middle Queseras" Santa Teresa Parish

Blogalaxia: Bolivarian National Militia, popular journalism , Power media, Media -Venezuela-Oil

Technorati: National Bolivarian Militia , popular journalism, media Power, Media -Venezuela

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foresee: a scheme to establish a discussion and reflection

Guidelines communication plan

View more presentations from Antonio Monerris .

Planning & provide: a scheme to establish discussion and reflection

This planning scheme, so simple, it must be "a proposal without pretensions." At least no more claim to build a system for us to discuss where and how we move forward in the process of designing the layout of a communication plan. The intention is to clearly distinguish the stage where we think that moves us and where we move, another in which we discussed how to drive and carry our message. The questions are basic, but it can not be elementary is our clarity about the goals that drive us. Nor can the insight and identifying who are the true owners of a communication: those for conceiving the message. Our focus and our targets are to be impacted by the messages, the subject matter of communication. These facets are clearly strategic, at least in its most decisive and finalist. Beyond

is a block of no less important decisions, often determine the success, but certainly conditioned by the circumstances and opportunities oriented. the meaning of the moment, the construction of a sequence requires a sense of timing is very marked. Also requires a sense of opportunity and adaptability to understand the contribution of each discipline of communication and the ability to break through the various touchpoints which serve as gateways.
In final, and hopefully a short flexible way of thinking about our strategy and its implementation

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Advertising and brand planning: to be all things to be almost everything ... when needed

The role of advertising in brand building process seems to be called into question, especially at the onset of phenomena (brand phenomena) are not a direct result of intense pressure from formulas of "paid media." Actually, this loss
prominence given publicity, especially compared to brands that appear on the Internet or who belong to the category of retail formulas.
I actually think that there is no single brand that operates in the business models fast-moving-consumer-goods, are distributed through retail distribution channels and belong to what is given to call packaged goods, has not been built from the advertising.

Under this view the right thing would be that new brands are not built from advertising alone.

When it is not because they are built in a new space of interaction is part of our lives thanks to their capillarity and ubiquity, not just physical.

But what would be wrong is not actually observe the process of brand building is no longer exclusively dominated by the mass media and broadcasted it to be much more plural, diverse, unpredictable and sometimes chaotic.
What is certain is that "media" is still faster and "cleaner", especially for brands that can not benefit from a radical innovation or not a given processor.

In such cases we need the intrusiveness and pressure on advertising to make the voices impostada brand through advertising.

Does this mean that advertising is dying?

is very sexy for the media and the manufacturers of best sellers radicalize the options through a hyperbolic discourse.

false advertising is dead, in fact it is false that advertising die, what dies is a particular communication model and a consumption dies simplified and simplistic media.

What I suspect is that the truth is far less sexy and easy to tell: the reality is that the scenario is plural and that no major marks or innovation components identified areas of change for the social care and individual is very high, advertising will still need a "chute" notoriety "contrived" and intrusive.

A reputation you do with a place in the minds of potential consumers through advertising that must be returned in the form of entertainment or as "relevance & Engagement ", permission to enter my life boldly.

I still believe in advertising. I believe in your ability to get in my life sometimes rhetorical tricks and siren.

I believe in advertising as a quick fix and impertinent.

But I do not believe is that advertising is my only god and the source of all my fortunes.
I think in the end, that advertising is a powerful tool but not unlimited.

In this light we must admit that when designing brands - not as a visual expression, but as ideas and proposals - every time we rest less on the ubiquity and dominance of the brand, consolidated with a crushing advertising in the media.

Brands are ideas that have their moment of opportunity. Is true that this opportunity can give it "deep pockets" but as the pockets or are empty or have become wary, we can not assume that your jingle to convey success.

appropriate order for these ideas reach the people, must be connected with spontaneous or forced insights human should raise social interest (generate conversations), to promote exchanges and produce some form of passion or involvement.