Small is beautiful is not only one of the most iconic campaigns of the 60 through which Volkswagen became a counter-cultural icon and alternative, is mostly the realization that through trademarks and engagement phenomena small in volume but high in intensity are constructed examples of powerful and effective branding. Speaking of niche brands and find items on the deep intense relationship that hits consumers directly with a vision based on the size and scope and requires an effort of relativity. Niche brands are examples of supervenience and fulfillment based on the intensity, specificity, and engagement in a strong content and meaning.
The challenge for niche brands
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