is possible that for many objectively what flows through the network are bit, impulses that are decoded into signals that can transmit information capable of interacting with computers to transform that information be processed by the computer more complex and evolved, our brains. But for those of us dedicated to brands and the communication that may convince and therefore grow, this vision is no longer merely physical to be fully symbolic. What runs on the network are meanings and associations of ideas that can articulate messages and proposals. The network is a container of meaning that the end is sorted by tags, a solution that allows you to sort the information contained in the net and on demand flowing through systems for classifying, ordering and demanding pieces of information based on traces can find them and sue them. If the network is a mesh of content and "semes" seems logical that the final marks are based semantic constructions add those tracks or footprints in the network to draw on the mind a more complex and rich. It is possible that this construction semantic meaning ruled by a teacher who guides and predefined, but that does not mean that makes it simple semantics. Use simplicity to be more memorable and easily identifiable (the important thing is not to be, but to be found). This reflection leads to a more profound: tomorrow manage a brand will identify the semantic map, master it and correct it. The tags map to draw the profile of the brand is its past, present and future ... certainly also ours.
The meaning is the strategy
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