are what you eat not only individual but collective. The food is not a fully free choice and autonomous, but is conditioned by the system regarding which contextualize our options biogenetic and socio-economic. I eat like a body and as an economic subject-object, but especially as a cultural being. The notes that accompany this post were intended to raise awareness that if we do not manage or we got a wave of cultural change that happens we can not take advantage of our position. The basic thesis is that dominate a category is to master the processes of change within this category. In fact, I would go further and consider that we are "cultural change managers" for the benefit of our brands. My point is that marketing is very much a cultural intervention mechanism because sooner or later or channels or otherwise exploits the inertia of cultural changes. This cultural vision, collective, or living anthropological collides with another one aimed at seeing our work from an individual perspective and psychological depth based on motivational processes, and truths that we share, but they look like a succession of isolated events but coincident in time.
Why is it important to this discussion? partly because many issues related to the introduction and survival of brands, products, categories and businesses are influenced by changes in the system of values \u200b\u200band cultural preferences, all boosted by a "constant conversation" and influence through networks and systems broadcast a feedback process. Models and values \u200b\u200bof fiction in the media arise in a context on the act and to generate discussions After the generation of content feeds that serve as social projection and mirror. Ultimately
"food-thinking" is necessarily "cultural" thinking "
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