Sunday, June 13, 2010

Hallee Hirsh Interview

do: determine the Offering brand mark is the most effective tool to fill it with content

There is a widespread tendency to understand and embrace the brand is just your message. To the extent that advertising agencies are defined as brand builders and take on a role in the branding that exceeds or has surpassed to brand consultants or agencies.
appearance no longer true, but incomplete.
brands affect us through messages, but become relevant through its contents are the product offering in the form of goods and services.
This truth is more significant in categories in which the dynamics and product proposal is decisive or critical, forehead or other areas where the differentiation is more subjective and tied to extrinsic.
To begin with, what we understand as a trademark is a building or part or conceptualization that makes sense of an offer or Deliver.
why the brand is for some the advantage that results from an extensive and valued insight and underlying for bias.
In the document that accompanies this post I share a process to answer the key question before us which products and areas of products or offers are most relevant to our brand?
To answer this question we wanted to deepen the brand first ambition of the mark, somehow the will to be and mean, so that we were aware of priorities and gaps that we must avoid.
From this analysis we set references that we serve as a guide to discuss and define the components related to both the perception towards the brand that exists today, such as those relating more suitable for space and content, we wanted to enrich it.
If a brand is just a fleeting perceptual construction based on advertising, packaging or public relations and does not make products, services and proposals in the heart of his contract with the people, will soon be a passenger brightness.
But when it comes to design of supply, not just talk business (any business) but also an offer to be significant and mobilization, is able to build an expectation and a powerful stream of associations and linkages.

Friday, June 11, 2010

I Ordered Valium Illegally Can I Tell My Doctor

Venezuelan War of the morons

Guerra de los imbéciles The old often say "in my times "to describe a time like better. O" that was not seen before. "I, not so old, I can believe I will not do so, but by giving expression to a strictly pessimistic about time facing humanity this, I have no choice but to include me in the geriatric sad picturesque. No output apparently forcing to finish the story with the poetic said "all the past was better"

I autoengañaré for better self-feeling ─ ─ worth this word, as recommended by a psychology out there. I think that if anyone recognizes that road map chosen by the world has no way out other than war, can hardly be denied the imminent explosion of the bomb on his head in the name of a ridiculous and fictitious state of good health. It can be healthy jogging, hide and safeguarded, if not a warrior in combat. Already

scientists say that if you have cancer does not help your mental attitude is positive. Gigantification cells multiply and this is a physical, chemical and biological containment without mental. In other words, it is better to identify the problem and attack them with solutions of the same nature.

Many believe that denying aid, if the claim is on their necks. Could it be a dying man leave this world believing that he died and then start to show up there, paranormal. Says Hollywood legend that Titanic sank because a certain person's anxiety to show that the speed of the boat was a marvel, refusing to accept the existence of floes a few kilometers, fact that force to slow down and divert the course.

There is much stupidity in human intelligence. Recently, also said an authority (in Chile) that the situation was calm after the earthquake, not to create panic, when the reality was that a tsunami you gave few minutes.

All is calm, self-hypnosis in general. It's okay. Not even a dead calm. The markets are healthy, the number of poor in the world is normal, the system no shakes, no mutations occur, there should be war, people die not only in normal mortal, if that what ultimately matters for that of law and respect for life.

speak of human reality in general, let alone global, rather than individuals or nations, as you know, have their own domestic peculiarities, if more apocalyptic policies. I mean with an emblematic example: , as the Venezuelan opposition not ever share my words to describe your mood and current situation is, never say so peaceful, that the world goes, etc. etc., on the contrary, for her country lives a Revelation, to the extent that its old-world perks are going to the ground and value system begins to estrellársele too.

speak of the human situation in general, man as a species, involved in a vital game ends, as to think as he teaches, handled largely by those who do own the means of truth (no choice but to express it).

Of course, as the world increasingly becomes a global village and information or the facts are just around the corner, it is increasingly difficult to cheat the man untestable versions of reality. Do not tell that the world is being invaded by UFOs and I will create a mess (as Orson Welles did in his time), if everyone has the global version of life at hand in different ways. It is difficult, as I said, but also understands that the proportions and symmetries evolve reciprocity handlers worlds as offenders for the police, we seek the "return" the cat and the "fall" system. Mutate.

"There are three terrible problems of humanity, which exercises daily lies, cynicism, as a rule, on the one hand, but where, also, on the other hand, accumulate large energies indignant protest from those who are often trampled and insurgents: (1) the climatic and environmental issue, (2) the political model and (3) weapons of mass destruction. "

I

an example: ; the recent call capitulillo Freedom Flotilla, massacred by the Israelis, would have been as silly twenty years ago, when we, then passive recipients, we had the opportunity to see the facts for sure. & # 160; Once, I said. But today the world was all gone beyond looking at the occurrence of crimes, from the emission of some crew telematics. However, as we saw, making a fool of the world, believing static idiocy, the Israeli government attempt "to sow" the ship with terrorists, of deserved extermination. A little more than tired of always, for these times.

And here is where, incidentally, has been thinking of writing. The attempt to believe in a world populated by stupid homunculi, men really ruled by men (who have the truth and the truth monopoly of the means), can not have dreamed that his powerful statism, to an eternity parmeniana of obvious conveniences. You can not lead, then, to what they call "peace" that state that little by little as they wanted to leave the comfort of looking like a cemetery.

The mockery of human intelligence has its limits I suppose, and it seems a lot of it is in this. So I say, with the little old gentlemen, that things are not right. Equipped with the world as it is today, with thousands of viewers eyes, although he tries to by blind acumulanate generándosele a debt of indignation, explosive someday. Hardly anyone holds: everything is biased towards deception and abuse. It lies blatantly, is makes the most cynical. It tells you in your face that deceives you, like you're provoked, as if to make sure you're a real stupid.

What are you looking for? Speak of the great powers of the world, abusing people. Of the mediators and channel organizations worldwide, institutionalized crime, crime, genocide, the opportunism, the power a . Trying to make the world a reality ethnocentric. Condemning cultures, suggesting war of civilizations, narcoterrozidando the world, to portray themselves as better, to hold it, break it, break it, manipulate it, govern ... The UN, NATO, IAEA, G8, WTO, OAS in our vicinity, serving a side, constantly demonizing the contrary, as if in fact the "hand" was that, hell, nothing related with the kind of deserved extermination as well.

UN censure not the crimes themselves (what happened to the condemnation and sanctions against Israel for the slaughter?), The IAEA does not interfere with pumps manufactured by the side of "good" (yours), saves the G8 to banks and the capitalist model and not savers, the WTO does the same, and the OAS in our land just to say something to discover ─ ─ paramilitaries in Colombia, the brilliant U.S. colony, country head it's ─ ─ side certainly "good" ethnocentric area of \u200b\u200bthe predestined elect. Satanists are different: North Korea, China, Iran, Belarus, Venezuela, Bolivia, to almost exterminated Palestinians, etc.

can not last that lies open and humiliating effect, and therefore I say, pessimistically, that the world is about to explode. Much is already a slave who has developed the consciousness of love that spurs and everywhere are generated spaces rebels against the old hegemony, a sort of political earthquakes. There are three terrible problems of humanity, where exercising daily lies, cynicism, as a rule, on the one hand, but where, also, on the other, build the great powers of outrageous protest from those who are often trampled and insurgents: (1) environmental and climate issues, (2) the political model and (3) weapons of mass destruction.

Large cynical and deceitful world dating back to the obligations of caring for the habitat, on behalf of his peculiar existential (the obligations are for assholes), they continue to introduce ourselves as healthy a political-economic debacle (capitalism, with all that that implies in slavery and poverty) and, finally, are allowed to flaunt the 5,113 nuclear warheads are in storage, in addition to the thousands who have planted in different places. The world pump, then humiliated in their intelligence internally and at the same time shaking his reaction and dignity, which shall be the price of your awakening.

As shown, any ambiguity pessimistic about war and human dignity, and emotional factors of seizure.

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