There is a widespread tendency to understand and embrace the brand is just your message. To the extent that advertising agencies are defined as brand builders and take on a role in the branding that exceeds or has surpassed to brand consultants or agencies.
appearance no longer true, but incomplete.
brands affect us through messages, but become relevant through its contents are the product offering in the form of goods and services.
This truth is more significant in categories in which the dynamics and product proposal is decisive or critical, forehead or other areas where the differentiation is more subjective and tied to extrinsic.
To begin with, what we understand as a trademark is a building or part or conceptualization that makes sense of an offer or Deliver.
why the brand is for some the advantage that results from an extensive and valued insight and underlying for bias.
In the document that accompanies this post I share a process to answer the key question before us which products and areas of products or offers are most relevant to our brand?
To answer this question we wanted to deepen the brand first ambition of the mark, somehow the will to be and mean, so that we were aware of priorities and gaps that we must avoid.
From this analysis we set references that we serve as a guide to discuss and define the components related to both the perception towards the brand that exists today, such as those relating more suitable for space and content, we wanted to enrich it.
If a brand is just a fleeting perceptual construction based on advertising, packaging or public relations and does not make products, services and proposals in the heart of his contract with the people, will soon be a passenger brightness.
But when it comes to design of supply, not just talk business (any business) but also an offer to be significant and mobilization, is able to build an expectation and a powerful stream of associations and linkages.
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