Thursday, December 30, 2010

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TV. sensory dimension of brands. Sensory Branding concept: its meaning and purpose


is through sense perceptions and connect with the world, these perceptions are transformed into thoughts and ideas while evoking feelings awakens ideas and concepts. Thus all sensory necessarily because it is through feelings and understand and learn.
All this applies to trademarks. The use of trademarks to build and evoke feelings ideas. Through the feelings are as we looked to the ideas of trademarks feelings and are trying to define the content

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