the marks needed to have windows open, but all doors can cross without hindrance. Technology and society, the democracy of consumers who consolidated and all-pervasive, requires more than marks arise that are arising (also) as they do that people are part of them. This culture of brand participation is a mechanism to track the passage of time and implies the overcoming of research as exploratory or purely reactive process. Mostly has a characteristic: no we do things for people but with the people and the centrality of the consumer does not mean we have a "prince dumb" but an active player rather than interactive.
Democratic brand. basic concepts and approaches View more
presentations from Antonio Monerris .
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