Some brands are breaking the rules and the power system of his being. Are trademarks or imposing a new perspective and business categories in which they move; brands that set the tone for a declaration of principles and intentions. I call brand champions, because they are champions of consumer rights and make their disappointment and feelings of inequity, a powerful flag.
These marks are worth a change that alters the balance and the system of forces, a change that are part of his promise and of his being. This new position proposal becomes encourages the sympathy of consumers. Propose a "New Deal" that recruits wills from the deep conviction that the consumer and / or customer is not being given fair and equal treatment. These are the brands that break rules and flout the old capitostes more.
Brand Champions: commitments that move marks
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